NFC – could the Developing World lead the way?

Fascinating feedback from the Mobile World Congress. VP of Orange ad services, Ludovic Levy, predicted that it will be markets like Africa that “close the loop” between mobile, payments and advertising before Europe because they are further ahead in terms of NFC infrastructure and mobile payments. In the race to close the loop between the Banks, Merchants and Consumers and the efforts to persuade consumers of the security and benefits, could Africa lead the way?

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One thought on “NFC – could the Developing World lead the way?

  1. Pingback: Mobile as a tool for empowerment | Mobile In The Developing World

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